Risk and Crisis Communication (I is for Investigation Session, 7)
Length: 35 minutes
This presentation developed by Sarah E. Pfau, MPH and Kim Brunette, MPH and recorded by Jennifer A. Horney, MPH gives you an overview of theories and strategies of risk communication.
These learning modules are applicable to all public health, medical, veterinary, pharmacy, emergency management, hospital and other professionals interested in public health preparedness. These modules are created by faculty and guest lecturers at the UNC Gillings School of Global Public Health.
- Understand what risk communication is
- Recognize theories of risk communication
- Understand basic strategies for implementing risk communication
Competencies and Capability Functions Addressed
This training addresses selected applied epidemiology, core public health, and public health preparedness and response competencies and public health preparedness capability functions as noted below. (Please note: The following training does not provide comprehensive or in-depth treatment of specified competencies or capability functions, it provides basic knowledge of the competencies or capability functions listed below.)
|Core Competencies for Public Health Professionals|
|2) Communicates in writing and orally, in person, and through electronic means, with linguistic and cultural proficiency (3: Communication Skills)|
|6) Applies communication strategies (e.g. principled negotiation, conflict resolution, active listening, risk communication) in interactions with individuals and groups (3: Communication Skills)|
|Public Health Preparedness & Response Core Competencies|
|2.2. Use principles of crisis and risk communication.|
Association of State and Territorial Health Officials. (2004) "Communication in Risk Situations: Responding to the Communication Challenges Posed by Bioterrorism and Emerging Infectious Diseases." Available at:
http://www.astho.org/pubs/ ASTHO Risk Communication e-Workbook.htm.
Association of State and Territorial Health Officials. "Keeping Your Head in a Crisis: Responding to the Communication Challenges Posed by Bioterrorism." Web cast. Available at:
Association of State and Territorial Health Officials. "Risk Communication: Responding to the Communication Challenges Posed by Bioterrorism." Web cast. Available at:
Association of State and Territorial Health Officials. "Risk Communication Workbook." Available at:
Centers for Disease Control and Prevention. "Emergency Risk Communication CDCynergy." Online step-by-step tutorial with resources, checklists, support materials, and more. Available at:
Covello,V. and Sandman, P. (2001) "Risk Communication: Evolution and Revolution," in Wolbarst A. (ed.) Solutions to an Environment in Peril. Baltimore, MD: John Hopkins University Press: 164-178.
Johns Hopkins Center for Public Health Preparedness. "Risk Communication: What Every Public Health Practitioner Needs to Know." Real Audio tutorial with PowerPoint slides. Available at:
Sandman, P. (2004) "Crisis Communication: A Very Quick Introduction." Available at:
Sandman, P. (2003) "Dilemmas in Emergency Communication Policy." Available at
Sandman, P. (2003) "Four Kinds of Risk Communication." Available at
Sandman, P. (1998) "The Seesaw of Risk Communication." Available at
University of North Carolina at Chapel Hill School of Public Health. "Talking About Scary Stuff - Health Communication in Crisis." Web cast. Available at:
Warner, J.E. (November 2004). Keeping Control of the Story: Communicating Effectively in Times of Crisis and Confusion. PowerPoint presentation, Advanced Practice Centers Training Conference, St. Louis, MO.
Jennifer Horney, MPH
The author(s) and reviewer(s) of this training have no personal financial relationships with commercial interests relevant to this presentation to disclose.
Continuing Education Credit:
The UNC Center for Public Health Preparedness offers the following continuing education credit/s on this training. Eligibility for all continuing education credit is determined on an annual basis.
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- Read over all the training information on this page, including the Educational Objectives and References.
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